Asset Wisdom Ltd. – Privacy Policy

We are committed to an ethical and professional internet policy that respects and protects your personal privacy. Our Privacy Policy and practices are detailed below: please read them thoroughly.

Clear Definitions
Personally identifiable information is information such as your name, birth date, email address or mailing address, which can be used to uniquely identify you.

Anonymous information is not personally identifiable information: it is information about how you use our site. Anonymous information also includes the domain names and/or IP addresses (as explained below) of internet browsers that visit our site, the time of day that the site was visited, and other non-personal information. This information is not tied to any person but helps us know what our users do.

We operate secure data networks protected by industry-standard firewalls and password protection. We have security measures in place to attempt to protect against the loss, misuse and alteration of your user data under our control.

Only certain employees have access to the information you provide us. While we cannot guarantee that loss, misuse or alteration to data will not occur, we try to prevent such unfortunate occurrences.

Sharing Personally Identifiable Information with Other Companies
We will not share your personally identifiable information unless you have authorised us to share it. When we share your personal information with other companies they can use this information but cannot combine it with other information they have about you, nor can they share this information with other companies or people without your express permission.

Disclosure of your Identity
From time to time we receive requests to disclose the identities of our users.

We do not disclose the identities of our users unless we are legally required to do so. If a governmental agency or a law enforcement agency requests information in relation to the identities of our users, we will comply with the request.

When you visit our site please read the following carefully:

Collecting and Using Personally Identifiable Information
You can visit our site and use many of our services without telling us who you are or revealing any personal information about yourself to us. It is only when you enter details to contact organisations that will you be asked to provide us with personally identifiable information.

When you fill in these forms, you need to complete certain fields (some are required, and some are optional). We use this information to share your information with select third parties who work with us, only if you give us permission (as we explain below).

Anonymous Information
We collect anonymous information when people use our site, even if they have not entered their personal details.
We will not share any anonymous information about your use of our site with third parties if we know that this information will be linked with your personally identifiable information obtained from another source, unless you have given us permission to do this.

A cookie is a small piece of data that is sent to your browser from a web server and stored on your computer’s hard drive. Cookies do not damage your computer. Cookies make web surfing easier for you by saving your preferences while you are on our site.
You can decide if you want to accept cookies by changing the settings on your computer. You can reset your browser to refuse all cookies or allow your browser to show you when a cookie is being sent.

Use of IP Addresses
An Internet Protocol (IP) address is a set of numbers that is automatically assigned to your computer whenever you log on to your internet service provider, or through your company’s local area network (LAN) or wide area network (WAN). Web servers, the powerful computers that provide web pages for viewing, automatically identify your computer by the IP address assigned to it during your session online.

We may collect IP addresses for some purposes. We do not link a user’s IP address to a person’s personal information, which means we will have a record of each user’s session but the user remains anonymous to us.

In May 2011, the UK Government passed new legislation is regards to the use of Cookies. The following section explains what cookies are, which ones we collect and how they are used on the website.

How We Collect Information
Cookies are small text files that are placed on your computer by the websites that you visit. They are commonly used to make websites work by tracking goods that you have placed in a basket, or work more efficiently by remembering your login details, as well as to provide information about the sites usage to the owners of the site.

Types of Cookies
There are three types of cookies dropped and collected by websites. With some exceptions (i.e. websites that fundamentally require cookies for website functionality) from 26th May 2012 all cookies must be consented to by a site’s users.

These three types of cookies are: moderately intrusive (embedded third-party content, social media plugins, and advertising campaign optimisation), minimally intrusive (web analytics/metrics, and personalised content/interface), and those necessary for website functionality (stop multiple form submissions, load balancing, transaction specific: exempt from changes to privacy regulations).

For full detail regarding the specific cookies we use and their expiration period, please contact us. We will be happy to provide comprehensive details.

WordPress Cookies
WordPress websites also collect cookies for commenters. As our website is built using WordPress, these cookies apply to our users.
When visitors comment on our blog they will have cookies stored on their computer. This is purely for convenience so that the visitor will not be required to re-type all their information again when they want to leave another comment in the future.
Three cookies are set for commenters: comment author; comment_author_email; comment_author_url. The commenter cookies are set to expire a little less than one year from the time they are set.

Call Beacon (AdInsight) Cookies
AdInsight is a phone call analytics tool, used by companies to understand the customer interaction between the website and calling the company. Three cookies are used by AdInsight to help demonstrate this journey, so the business can improve their customer experience.

For full detail regarding the specific cookies we use and their expiration period, please contact us. We will be happy to provide comprehensive details.

Third Party Cookies
Users of the site who wish to share the content socially using Facebook, Twitter, or Google+ (the platforms which are currently enabled on the website to allow this function) may have cookies stored on their computers from these third-party websites.

Cookies are collected from third-party sites so that you can be logged in to your account on their site and share our content simply and easily.

For more information on the cookie policies of these third-party sites, please visit their websites. You will be able to control the way cookies are used when you are signed into your accounts on these sites through the privacy settings they have made available to you:

Facebook Privacy Policy (
Twitter Privacy Policy (
Google+ Privacy Policy (

Prohibiting the Collection of Cookies
If you would like to prevent us from collecting cookies when you visit our site, please update your privacy settings in your browser. You can control the kinds of cookies you accept there.

Interest-Based Advertising Policy
Google DoubleClick Ad Exchange clients, please refer to the Google DoubleClick Ad Exchange Programme Guidelines.
Under the Google Interest Based Advertising Programme (the “Programme”), Google will endeavour to enable you to serve advertisements to Users (i) who are on your User Lists and (ii) based on Google-defined interest-categories. The following policies only apply to these programme participants.

“User” means a unique instance of a Web browser.
“User Cookie” means a DoubleClick DART cookie or a Teracent cookie associated with a User.
“User Lists” means a list of User Cookies created or otherwise obtained by Company and used in connection with the Google Display Network, which is referred to in the user interface as “remarketing lists”.
“Web Properties” means properties or content on the Google Display Network and all other Google properties or content that use the User Cookie.

Visual Website Optimiser
As European a site we fall under the EU Cookie law (EU Directive 2009/136/EC, PDF opens in new window). This site sometimes uses Visual Website Optimizer. Please contact us for a thorough guide as to how Visual Website Optimizer uses cookies and how should you interpret / understand this direction.

Useful links:
Please see the following links for a better understanding of what’s happening with EU cookie law and how it might affect your business and your visitors: